MCDONALDS UNVEILS THEIR FUTURE : MOBILE WILL BE THE LYNCHPIN OF GROWTH

This is a great article about McDonalds' new strategy, unveiled at their investor day. The fast food giant sees mobile experience as one of the cornerstones of driving growth - "…increasing functionality of the mobile app to enhance the enjoyment of our food and the hospitality of the McDonald's crew, all in a more modern, more exciting restaurant environment". It's a great validation of the platform we provide to our customers, allowing them access to the same tools and sophistication that the larger chains currently enjoy, at a fraction of the price. Schedule a demo today to learn more!

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