March 2017

STARBUCKS GOES BINGO

Starbucks, one of the pioneers of mobile in the restaurant industry, is adding a new twist to its loyalty program - Bingo! Loyalty users can log into the web site with their regular Starbucks logins, and view the Bingo board which has a number of challenges. Challenges can be completed by different purchasing behavior like ordering ahead 3 times or making a purchase after 12pm, and completing all the challenges in a row or column earn bonus stars (loyalty points).

This is a great way to gamify loyalty and keep its program fresh and interesting. Talk to us today about how we can help you get a similar loyalty program up and running!

Starbucks-Bingo-2-app

Starbucks-Bingo-2

MCDONALDS UNVEILS THEIR FUTURE : MOBILE WILL BE THE LYNCHPIN OF GROWTH

This is a great article about McDonalds' new strategy, unveiled at their investor day. The fast food giant sees mobile experience as one of the cornerstones of driving growth - "…increasing functionality of the mobile app to enhance the enjoyment of our food and the hospitality of the McDonald's crew, all in a more modern, more exciting restaurant environment". It's a great validation of the platform we provide to our customers, allowing them access to the same tools and sophistication that the larger chains currently enjoy, at a fraction of the price. Schedule a demo today to learn more!

McDonalds-Mobile-app
July 2017
June 2017
March 2017
May 2016
December 2015