BEACONS & COUPONS: SOME KEY FACTS
In this article, Mobile Commerce Daily looks at how beacons are being used to deliver mobile coupons. Redemption rates have been as high as 60%, and beacons are forecasted to deliver 1.6B mobile coupons annually by 2020. The report also cautions against 'spamming' users with too many coupons to make the experience as engaging as possible.
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The article, which is based on a report by Juniper Research, can be seen here