Starbucks, one of the pioneers of mobile in the restaurant industry, is adding a new twist to its loyalty program - Bingo! Loyalty users can log into the web site with their regular Starbucks logins, and view the Bingo board which has a number of challenges. Challenges can be completed by different purchasing behavior like ordering ahead 3 times or making a purchase after 12pm, and completing all the challenges in a row or column earn bonus stars (loyalty points).

This is a great way to gamify loyalty and keep its program fresh and interesting. Talk to us today about how we can help you get a similar loyalty program up and running!



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