STARBUCKS GOES BINGO

Starbucks, one of the pioneers of mobile in the restaurant industry, is adding a new twist to its loyalty program - Bingo! Loyalty users can log into the web site with their regular Starbucks logins, and view the Bingo board which has a number of challenges. Challenges can be completed by different purchasing behavior like ordering ahead 3 times or making a purchase after 12pm, and completing all the challenges in a row or column earn bonus stars (loyalty points).

This is a great way to gamify loyalty and keep its program fresh and interesting. Talk to us today about how we can help you get a similar loyalty program up and running!

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MCDONALDS UNVEILS THEIR FUTURE : MOBILE WILL BE THE LYNCHPIN OF GROWTH

This is a great article about McDonalds' new strategy, unveiled at their investor day. The fast food giant sees mobile experience as one of the cornerstones of driving growth - "…increasing functionality of the mobile app to enhance the enjoyment of our food and the hospitality of the McDonald's crew, all in a more modern, more exciting restaurant environment". It's a great validation of the platform we provide to our customers, allowing them access to the same tools and sophistication that the larger chains currently enjoy, at a fraction of the price. Schedule a demo today to learn more!

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MILLENNIALS LIKE COUPONS: PRINT OR PAPERLESS

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A recent study shows that Millennials use print coupons at the same rate as the rest of the population. But they are 25% more likely to use mobile coupons than the average person (81% vs 66%). See the full article here http://www.chainstoreage.com/article/study-millennials-coupons--print-or-paperless#.

BEACONS & COUPONS: SOME KEY FACTS

In this article, Mobile Commerce Daily looks at how beacons are being used to deliver mobile coupons. Redemption rates have been as high as 60%, and beacons are forecasted to deliver 1.6B mobile coupons annually by 2020. The report also cautions against 'spamming' users with too many coupons to make the experience as engaging as possible.

Incentivio allows you to do all of the above with extensive personalized and targeting!

The article, which is based on a report by Juniper Research, can be seen here.

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