McDonalds univeils their future: mobile will be the lynchpin of growth
This is a great article about McDonalds’ new strategy, unveiled at their investor day. The fast food giant sees mobile experience as one of the cornerstones of driving growth – “…increasing functionality of the mobile app to enhance the enjoyment of our food and the hospitality of the McDonald’s crew, all in a more modern, more exciting restaurant environment”.
It’s a great validation of the platform we provide to our customers, allowing them access to the same tools and sophistication that the larger chains currently enjoy, at a fraction of the price. Schedule a demo today to learn more!