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January 2018

A competitive advantage for restaurants

by incentivio

Everything in day to day life is getting increasingly easy to access, schedule and organize as a result of the internet and the proliferation of mobile devices. This disruptive wave of technology has certainly affected the way business is done as much as it has any other aspect of life. The way restaurants do business, whether it be eating out or ordering in, is no exception. 

With 95% of smartphone users using their phones to research restaurants, and 90% of those searches converting to a purchase within 24 hours, developing a mobile ordering app should probably be somewhere on the to-do list for most restaurant owners.

Apps for restaurants are just another step of catering to the quick, easy, and instant gratification inducing world that younger generations have become accustomed to. Restaurant online ordering services eventually became the norm after the dotcom boom in the late 90’s, experts believe that creating a mobile ordering app for restaurants is becoming a part of customer expectations and allows restaurants to differentiate from their competition. 

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