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April 2018

When doing good, is good business

by incentivio

Restaurants are always looking for meaningful ways to engage with their guests and unsurprisingly, philanthropic causes and community-based initiatives linked to loyalty programs are fast becoming a popular way to increase brand loyalty while also providing a personally rewarding experience for customers. 

We’re helping restaurants do just that – making it easy to setup pay-it-forward loyalty programs, so customers can donate their reward points to philanthropic causes through the restaurant’s branded app and on the web. 

 For example Mad Radish (a multi-unit Canadian fast-casual salad concept created by DAVID’s TEA co-founder David Segal) allows customers to donate to the Community Food Centers of Canada by simply ordering on the Mad Radish mobile app or web site. “Our app customers get to feel great about every purchase they make, not only because they’re enjoying fresh and healthy food, but because they are helping make nutritious food accessible to low income families in their community.” said David Segal. “This is one of the important ways that differentiate our brand and make us proud of what we do.”

Similarly, Copper Branch, a 100% Plant-based chain donates a portion of all digital orders to the Rainforest Trust to help preserve rainforests in Central and South America, Africa, Asia, and Australia. A real time counter allows mobile app users to see how much land has been preserved with the click of a button.  “Copper Branch is not only serving our customers power food meals they can trust and feel great about eating but also giving them a sense of planet- and community-based responsibility – a great meal and a good cause going hand-in-hand”, said Andrew Infantino, Director of Marketing and Brand Management at Copper Branch.

 Doing good, while doing good business is increasingly becoming an area of interest for many restaurant operators as they seek to bring a new sense of brand loyalty and engagement to their customers. Customers make a positive impact through restaurant-backed community causes, a win-win for both. 

“We love empowering restaurants to do more with their loyalty programs and achieve greater success while helping their respective communities and the world at large.” said Sash Dias, co-founder of Incentivio.

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