About Stoner’s Pizza Joint
Founded in 2013, Stoner’s Pizza Joint built its reputation on fresh ingredients, handcrafted pizza, and a fun, approachable brand personality. Since being acquired by its current ownership group in 2020, the brand has expanded rapidly across the Southeast, growing into a franchise system with more than 50 locations while maintaining its commitment to quality and local community connections. Today, Stoner’s is also the Official Pizza Partner of the Florida Panthers, further expanding its reach and brand awareness.
As the system continued to grow, the marketing team saw an opportunity to transform loyalty from a simple rewards program into a strategic channel for customer retention, engagement, and franchise growth.
The Challenge
Stoner’s had successfully built a sizable loyalty membership base, but like many growing franchise brands, the next challenge was keeping those members engaged over time.
The team wanted to move beyond basic discounts and occasional promotions to create a more structured loyalty strategy that would:
- Increase customer engagement and repeat visits
- Build stronger purchasing habits among members
- Create more meaningful communication with guests
- Support both corporate marketing initiatives and local franchise needs
- Provide better visibility into loyalty performance across locations
At the same time, Stoner’s was investing heavily in its digital guest experience through a custom-branded mobile app and online ordering platform powered by Incentivio and tailored specifically for the pizza industry. The result was a more seamless customer experience and greater opportunities to strengthen guest relationships through direct digital engagement.
The Solution
To achieve their goals, Stoner’s partnered with Incentivio and Techtris to launch a fully customized digital experience built around the brand. Techtris delivered the front-end design, while Incentivio powers the ordering, loyalty, and guest engagement infrastructure. Together, they created a branded mobile app and web ordering experience tailored for the pizza industry.
But the technology platform was only part of the story.
The marketing team simultaneously reimagined its loyalty strategy, relaunching the program as Stoner’s Rewards and introducing a more structured approach to customer engagement.
The team developed a quarterly marketing calendar featuring:
- Weekly Deal Drop promotions
- Bonus point campaigns tied to specific menu items and occasions
- Seasonal and food-holiday promotions
- Birthday rewards designed to increase member engagement
- Location-specific offers for individual franchise markets
- Florida Panthers game-day activations tied directly to the loyalty program
Instead of relying primarily on discounts, the program began focusing on building customer habits through bonus point earning opportunities and targeted engagement campaigns.
The flexibility of the platform also allowed corporate to maintain brand consistency while giving franchisees visibility into upcoming campaigns and opportunities to support local initiatives.
Using Data to Drive Smarter Decisions
As the loyalty program became more sophisticated, reporting became increasingly important.
The Stoner’s team uses Loyalty Pulse to quickly evaluate program and offer performance, compare locations, identify opportunities, and measure campaign effectiveness.
Rather than spending time manually compiling reports, the team can quickly understand what is working, where engagement is strongest, and how specific campaigns are influencing customer behavior.
This visibility has helped the marketing team refine its promotional strategy and make faster, more informed decisions across the franchise system.
The Results
Comparing the six-month period from June 1, 2025 through November 30, 2025 against December 1, 2025 through May 30, 2026, Stoner’s achieved meaningful growth across its loyalty program.
Key Results
- 9.4% increase in loyalty order net sales
- 14.5% increase in total loyalty members
- 9.4% increase in active loyalty members
These results reflect more than simple membership growth. They demonstrate that more guests are actively participating in the program, engaging with offers, and returning to purchase.
The increase in active members is particularly significant because it shows that the brand is not only acquiring new members but successfully keeping them engaged over time through consistent, relevant marketing and rewards experiences.
By combining a refreshed loyalty strategy, a custom digital experience, and stronger data visibility, Stoner’s has created a loyalty program that supports both franchise growth and long-term customer retention.
Looking Ahead
As Stoner’s continues to expand, the loyalty program remains a central part of its growth strategy.
With gift cards now integrated into the platform, continued investment in digital ordering, and new engagement channels under consideration, the team is focused on building deeper customer relationships while giving franchisees the tools they need to grow their local business.
The result is a loyalty program that does more than reward transactions. It helps create ongoing conversations with customers, encourages repeat visits, and strengthens the connection between guests and the Stoner’s brand.