Background
St. Louis Bar and Grill is one of the most recognized and respected Canadian restaurant franchise brands. Their goal is to provide great tasting food and fantastic service in a casual, local neighborhood bar and grill setting. Today they have over 70 locations and are growing very quickly.
Challenge
Prior to switching to Incentivio, St. Louis Bar & Grill was using an enterprise-focused online ordering provider. While they were generating over $4.1M in annual online sales they saw opportunities to improve and streamline the digital experience for their guests.
Solution
St. Louis Bar & Grill partnered with Incentivio after evaluating multiple companies and platforms. "We knew we wanted a partner that could grow with us," said Trevor Sainsbury, VP of Business Intelligence for St Louis Bar & Grill. "We found that in Incentivio, and the team continues to work closely with us and accommodate our needs while allowing us to be nimble in this increasingly digital-first world."
Results
St. Louis Bar & Grill has increased their digital ordering over 3X since switching to Incentivio. "Total sales are up more than 5% even compared to our pre-COVID revenue due primarily to takeout and delivery sales being through the roof with Incentivio. We also expect them to stay elevated even now that we are fully re-opened in-store," says Trevor. Takeout and delivery sales currently represent over 30% of total revenue. "In just a few months since launch, we're continuing to see a relentless pace of innovation from Incentivio. Everything from user interface updates to transformative new features that increase revenue and retention for us."
