Creating an Engaging Experience - There is no shortage of restaurants that serve burgers and fries. Jamil Bhuya has set Burgers and Fries Forever apart from the competitive field by creating an experience that makes it an attractive destination across demographics.
The Power of “Word of Mouth” - Marketing has evolved over the years and continues to do so. Jamil Bhuya, however, maintains that classic word-of-mouth marketing is still a powerful tool.
Data and Human Motivation - Regardless of the reason, Jamil Bhuya firmly believes that people want connection despite the opposite feeling of being sold as the norm. He aims to tap into that human connection and form data to support his findings.
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The restaurant industry is saturated with countless restaurants serving burgers and fries. In his conversation with Data Delicacies host, Arun Kumar of Incentivio, Jamil Bhuya, the founder of Burgers n’ Fries Forever (BFF), spoke on how he has made BFF a sought-after destination across various demographics.
He has carved out a distinctive niche by creating an experience that resonates with a diverse clientele, and implementing an innovative approach to branding, marketing, and customer engagement sets BFF apart from the competition.
Setting the Vibe
Bhuya understands the importance of differentiating in the highly competitive food industry. He believes that beyond offering great food, creating a unique vibe that attracts and retains customers is essential.
"You really have to differentiate,” Bhuya explains. “I truly believe in the power of marketing, branding, and creating an experience, or a vibe, as people call it."
That “vibe” was discussed often in this episode as Bhuya touched on great food not being enough to retain the attention of customers.
"If your differentiating factor is great food, then…duh, that's why you're in the restaurant business," he says. "So BFF was always about that vibe and just appealing to different demographics and making it fun to dine in."
Tried and True Marketing
As marketing becomes increasingly digital, Bhuya remains an advocate of classic word-of-mouth marketing. He believes that personal recommendations hold significant power in attracting and retaining customers.
"Getting people to understand that form of marketing is extremely powerful: that word of mouth really means a lot. It really supersedes a lot of other things," Bhuya asserts.
Data and Human Motivation
"It's very hard to determine what human motivation is. It's very easy to know what makes us human," says Bhuya. "Despite what the economists tell you, people want connection.”
Human connection has been the foundation of BFF’s success. By leveraging data to support his understanding of human connection, Bhuya aims to create strategies that resonate with customers on a fundamental level.
"If you focus on that (human connection) with data to back it up, you could really tap into something that's different,” he explains.
Jamil Bhuya's approach to the burger and fries market with Burgers and Fries Forever is a testament to the power of creating a unique dining experience. By leveraging the tried and true marketing tactic of word of mouth, he can tap into the human motivation for a customer to continue coming into the restaurant.
His innovative strategies have made BFF a beloved destination, demonstrating that in the crowded world of restaurants, a focus on connection and experience can set a brand apart.
Episode Links:
Jamil Bhuya Online: https://www.jamilbhuya.com/
Jamil Bhuya Instagram: https://www.instagram.com/jamilbhuya/
Jamil Bhuya Twitter: https://x.com/jamilbhuya
Burgers n’ Fries Forever Online: https://burgersnfriesforever.com/
BFF Instagram: https://www.instagram.com/burgersnfriesforever/
BFF TikTok: https://www.tiktok.com/@burgersnfriesforever
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ABOUT JAMIL BHUYA–
Jamil's entrepreneurial drive centers on cultivating brands through heartfelt design and human-focused storytelling. At 22, he founded Burgers n’ Fries Forever (BFF) and successfully expanded it to two cities, achieving an average unit volume (AUV) of over $1.6 million. His efforts in influencer partnerships, paid advertising, PR, and organic content have resulted in millions of digital impressions. Jamil also launched Yellow Beauty, an e-commerce CPG brand, growing it to a six-figure annual revenue with a bootstrapped budget. Previously, he served as Marketing Director for a restaurant group, leading a creative team across four different restaurant concepts. Over the past year, he has developed more than 30 digital marketing plans for various restaurant groups and franchises. Recently, he introduced Small Fry Studio, a Fractional CMO service.
ABOUT DATA DELICACIES—
Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.
Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH
Incentivio Online - https://www.incentivio.com/
Incentivio Instagram - https://www.instagram.com/incentivio/
Produced by: Incentivio - https://www.incentivio.com/
