AI for Operations: Adjusting in Real Time: Companies like FasterLines and Holometer use video AI to optimize drive-thru and in-store lines by identifying bottlenecks and alerting managers in real time, allowing immediate action to boost revenue. For Seth Temko, by addressing operational issues instantly rather than relying on post-fact analysis, companies can offer a higher value proposition
AI for Daily Business - AI operates so quickly that it often needs built-in delays to match human interaction speeds, taking milliseconds to validate, retrieve data, and respond. Seth Temko believes the rapid efficiency possibilities for AI can assist businesses in daily endeavors, such as handling customer inquiries, including answering phones.
The Communication Sweetspot - Effective communication in restaurant marketing requires balance to avoid over or under-communicating and instead focus on personalized, segmented messaging that ties into your overall brand. Seth Temko believes leveraging AI and support from tech companies like Incentivio can help create engaging themes and messages to incentivize customer return.
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Seth Temko is the CEO and Chief Strategist at FullOn Strategy, a full-service business strategy consulting company that helps businesses own their “go-to-market success”. On this episode of Data Delicacies, powered by Incentivio, Temko, and host Arun Kumar delve into the transformative potential of AI in the restaurant industry, highlighting key innovations and practical applications.
Real-Time Operational Adjustments with AI
Temko believes that AI can be used to optimize drive-thru and in-store lines by identifying bottlenecks and alerting managers in real time. These solutions allow immediate action to boost revenue and provide a higher value proposition of real-time adjustments over post-fact analysis.
"There are some companies using video AI, doing some really interesting things in drive-throughs and in lines in the stores. It's like real-time right now. You have some blockers. Clear those blockers. You're going to generate more revenue today," Seth explains,
Enhancing Daily Operations with AI Efficiency
In the interview, Temko also highlights the rapid efficiency of AI in daily business tasks, noting its potential to assist in customer interactions, such as answering inquiries faster than humans. This level of efficiency can be particularly beneficial for handling customer inquiries, including answering phones, a common challenge for many businesses.
"The AI is so fast, they literally have to build in delays and pauses because it's milliseconds to validate, look up a database, and then respond back," he says. “What main street business does not need help answering the phone?”
Optimizing Communication Strategies
Effective communication in restaurant marketing, according to Temko, requires a balanced approach that avoids over- or under-communicating. He advocates for personalized, segmented messaging that aligns with the overall brand. Envisioning AI's role in crafting engaging themes and messages to incentivize customer return, Temko suggests, "You don't want to over communicate. You don't want to under-communicate. Personalization, segmentation, themes, messaging that tie into your overall restaurant brand...I don't know why I can't use AI tied in to help create the themes, even the messaging in that. We've seen it in customer review management systems for quite a while.”
Seth Temko’s insights on the Data Delicacies Podcast underscore the pivotal role of AI in enhancing restaurant operations, improving customer interactions, and refining marketing communications and how FullOn Strategy can help businesses harness that power for their gain.
Episode Links:
Seth Temko LinkedIn: https://www.linkedin.com/in/sethtemko/
FullON Strategy Online: https://fullonstrategy.com/
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ABOUT SETH TEMKO
Seth Temko is an innovative leader who combines the science of digital technology with the artistic value of human-centric experiences to drive and expand economic and humanistic value. Driven by curiosity and determination, Temko has had a diverse career founding, collaborating, and supporting both tangible products and digital solutions. His executive experience spans brand marketing, digital growth marketing, product strategy, product management, manufacturing, and go-to-market strategy for ventures ranging from startups to Fortune 500 companies.
Temko's varied career includes roles such as CMO at PAR Technology (NYSE: PAR), CMO at TouchBistro, VP of Marketing for Xenial/Heartland Commerce within Global Payments (NYSE: GPN), co-founder of RFID company Capton, and leadership positions at Yext (NYSE: YEXT) and Monster Worldwide. He has also co-founded Hi-Five Franchising and led B2B eCommerce strategy for Hartford Computer Group. Innovation has been the driving force behind his efforts and successes in developing reliable and cost-effective SaaS products and leading growth initiatives.
Currently, Temko brings his extensive experience to B2B companies through his consultancy, FullON Strategy, where he leads a high-powered team. He believes in the power of collaborative efforts, stating, "Groups of people can do amazing things far beyond individuals," and feels fortunate to have worked with and often led many great teams.
ABOUT DATA DELICACIES—
Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.
Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH
Incentivio Online - https://www.incentivio.com/
Incentivio Instagram - https://www.instagram.com/incentivio/
Produced by Incentivio & Cali BBQ Media - https://www.incentivio.com/ | https://betheshow.media
