Birthday Offers

Effortlessly reward customers on their special day with Birthday Offers—a seamless way to boost guest loyalty and engagement. This new feature allows you to automatically distribute birthday offers without any manual work, ensuring a delightful guest experience year after year.

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What's New?

• A new "Birthday" option in Activity Names and Targeting Rules to easily configure birthday-based rewards.
• Automatic delivery of offers on a customer’s birthday—set it up once, and let the system do the rest!
• Built-in fraud prevention: Offers are blacked out for 364 days after redemption to prevent repeated use.
• PII compliance update: We’ve removed the birth year field to enhance data privacy, which also removes the "Age" targeting rule.

How to Get Started?

Check out our guide to setting up Birthday Offers and start celebrating your guests today!

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Birthday Offers allow restaurant brands to create offers that are distributed to customers based on their birthday. When using the Birthday Targeting rule, we will automatically blackout the redistribution of this offer by 364 days. This was done to prevent customers changing their birthdays and continuing to get a new birthday offer.

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Birthday Offers operate in two ways under one offer. To create this type of offer, you will need to make sure it is added as an activity and as a targeting rule. This means that a customer's birthday is an event (activity), and the targeting rule will run a nightly batch job to check which customers have a birthday on the present day.