Using Data to Create The New Era of Personalized Loyalty
In Partnership With Qu
The future is arriving for quick-service restaurants. With today's never-ending competition for attention and customer loyalty, simply providing the basics of loyalty programs to your customers isn't enough. A new era of loyalty is coming — loyalty 3.0. Guests are looking for better loyalty experiences and operators are looking for more innovation and flexibility for loyalty programs;
The secret sauce lies in embracing open, flexible technologies that maximize your data. The limitations of one-size-fits-all approaches should no longer bind restaurants. There’s a shift to creating highly customized journeys and rewarding experiences that transform occasional guests into passionate advocates. The future of restaurant loyalty is now. It's personalized, it's dynamic, and it will redefine the way loyalty is built.
Fueling Change With Data
Data is the new loyalty currency, and restaurants that embrace it will gain a decisive competitive edge. Qu's Fifth Annual State of Digital represented over 62,000 QSR and Fast Casual locations. Of that, 80% of brands say that current loyalty practices aren't working for them. With nearly half of brands planning to invest in loyalty this year, top priorities include:
Building Connection Through Personalization
Think about your favorite local restaurant. Chances are, you keep returning because of the personalized hospitality — the staff knows your name, preferences, and maybe even your go-to order.
Data-centric loyalty takes this to the next level. With API-friendly, integrated POS systems and data utilization, restaurants can analyze customer history, online interactions, feedback, and more to serve up tailored recommendations, messaging, and offers at every touchpoint. This data fuels our Guest Journey.
Sophisticated, intelligent loyalty journeys are possible when data is on your side. Individualized experiences don't just drive visits; they build lasting emotional connections that keep guests coming back for more.
The Relevance Of Knowing Where A Customer Is In Their Guest Journey
While the information that our Guest Journey provides might seem redundant and cosmetic, it offers valuable data for your marketing team that can increase the efficiency with which they bring customers back to your store.
As any marketing professional will tell you, the narrative or story you tell depends on who your audience is. If you're talking to a group of customers who have only been to your restaurant once, you might sell them a top item similar to what they purchased. That same messaging would likely be adequate for your brand loyalists but will have a lesser impact.
Meanwhile, sending a message or offer to your brand loyalists won't appeal to the portion of your customers most likely to churn in the upcoming months. By segmenting your audience and tailoring your marketing and offers to said audience, you can elevate all the things that Qu identifies as the pillars of Loyalty 3.0.
Better Together: Qu + Incentivio
Restaurant tech leaders like Qu and Incentivio are already paving the way with a powerful integration that puts customer data and personalization at restaurants' fingertips.
Operators can access valuable insights into customer behaviors, preferences, and purchase histories by seamlessly integrating Qu's data-centric POS platform with Incentivio's powerful loyalty solution. Segmenting audiences, customizing messaging, sparking engagement, and keeping guests feeling valued every step of the way becomes easy. Take the next step for your restaurant today.
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