Due’ Cucina App on Google
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Jumping into building a restaurant, Macchi leaned heavily into his Italian background of having great food offerings. However, he soon recognized the importance of ambiance alongside exceptional cuisine and redefined Due’ Cucina’s identity in the competitive US market.
“We came up with three cheap things we could do that could change the script. We painted the walls, changed the lighting, and added string lights,” he shares. “Within a week, the moment the ceiling was painted and the lighting changed, revenue was up 35%.”
As Due’ Cucina expands in the digital era, Macchi is learning to leverage cutting-edge tools like Incentivio to harness customer data, such as dining patterns, personal data, and order frequency effectively. DataThe insight provided drives targeted marketing and personalized experiences, optimizing Due’ Cucina’s expansion strategy.
“Customer data platforms help us merge profiles and understand preferences. They’re pretty well established. And once again, we need to have good leads.” he explains.
At Due’ Cucina, authenticity shines through handmade pizzas, a nod to Italian culinary heritage. Being handmade gives each pizza a personal touch and makes each slightly unique. For Macchi, it is important for Due’ Cucina to lean into customer loyalty and tap into the idea of slight variations to their favorites, evoking the nostalgia and excitement of eating Grandma’s cooking.
“Our brand promise is to make it from scratch. And in making from scratch, it’s always going to be great but it might taste slightly different. And that’s exciting. Because when you would go to your Italian Grandma’s on Sunday for lunch, it [the food] wasn’t always exactly the same because she wasn’t even measuring things all the time. But it was always very good.”
Davide Macchi is the Co-founder & CEO of Due’ Cucina, a unique fast-casual concept specializing in authentic Italian pasta. Due’ Cucina currently operates four locations in Seattle, WA (with one more on the way) and, following a recent equity round, is about to open three additional units in Texas. Before Due’, Davide worked as a strategy consultant for Kearney, and in a variety of management roles in Australia and the US for Rocket Internet and Amazon. Davide studied media, economics, and business administration at University of Bologna, UC Berkeley, and the Massachusetts Institute of Technology, where he received his MBA in 2016.